Freebee Ridesharing Program to Expand Hours and Footprint




FREEBEE Electric Vehicle Ridesharing Service has been running on Upper Matecumbe Key since November 2018. The service has become very popular with both tourists and residents and the Village Council directed the program to be expanded to serve all of Islamorada. Freebee will provide the Village-wide services with new larger vehicles that can drive on the Overseas Highway and cross bridges. The vehicles were expected to be delivered to Freebee late 2019, but the delivery has been delayed. The expanded service should begin by the first week of February 2020.

With the Village-wide service, the hours of operation will be expanded to 70 hours a week. The new hours will be:

Tuesdays and Wednesdays 10am to 10pm
Thursdays 11am to 11pm
Fridays from 11am to midnight,
Saturdays from 12pm to midnight
Sundays from 11am to 8pm
The hours will be evaluated and adjusted based upon
ridership and input from the community.

The current door-to-door service is available on Upper Matecumbe Key Thursday through Sunday:

Thursdays and Fridays from 4pm to midnight,
Saturdays from 12pm to midnight and
Sundays from 11am to 8pm

Download the Ride Freebee app from the App Store or from Google play. If you don’t have a smart phone, you may call 305-984-5057 to request a ride.

Everyone is encouraged to try the service. Just request a ride and jump on board the electric vehicle to visit your favorite “downtown Islamorada” destinations. Freebee will pick up customers right at their home, hotel or business within the service area. It’s not only a fun alternative transportation option – it reduces traffic congestion, addresses drinking and driving and reduces the Village’s carbon footprint. During the first six months of the trial period, 6.24 tons of CO2 emissions were prevented from being released into the atmosphere.

Provided by the Village of Islamorada

Sundowners Complex under New Ownership

The Sundowners complex which includes Sundowners, Senor Frijoles, and Cactus Jacks is now owned and operated by successful Restaurateur Tricia Johnson. Tricia has already implemented many upgrades to all three restaurants to include a fresh coat of paint as well as menu overhauls to enhance the customer experience.

A Tiki Bar has been added to optimize the outdoor and waterfront experience, which is one of the best in the Florida Keys. Cactus Jacks is transforming into a top notch sports bar and will be a popular spot to watch the games. Live music,  happy hour specials on weekdays from 4 to 7 also have been added, and a sushi bar is in the works.

Visit Sundownwers at 103900 Overseas Highway, Key Largo

The Postcard InnBeach Resort & Marina Raises 40K for Hurricane Recovery Efforts in Hope Town, Bahamas

Postcard Inn Beach Resort & Marina Raises $40k for Bahamas Recovery

Iconic Islamorada Resort Celebrates Full Irma Recovery By Supporting Dorian Relief Efforts With Grand Reopening Benefit Concert

Islamorada, Fla. (Nov. 13, 2019) – The iconic 14-acre Postcard Inn Beach Resort & Marina, located oceanfront in Islamorada, Fla., celebrated its grand reopening with a benefit concert on Nov. 2, 2019, raising $40 thousand for hurricane recovery efforts in Hope Town, Bahamas. The Help for Hope Town event and grand reopening of the resort’s new Raw Bar marked the final aspect of the resort’s restoration efforts since Hurricane Irma in 2017. Musicians from across the nation rallied behind the cause, with an opportunity for guests to celebrate a new chapter in the resort’s story while supporting a community whose road to recovery is still in sight.

“It requires both vision and resolve to face the recovery process after hurricane destruction, a journey we have had the fortune to see to its finish this week. With the excitement that comes from this remarkable time is also a humbling responsibility to serve our neighbors facing a similar journey. As we welcome our guests back to the legendary and revived Postcard Inn experience, we hope to serve as a symbol of promise that is to come for others and are truly thankful for the support that made this donation possible,” said Eddie Sipple, regional general manager of Postcard Inn Beach Resort & Marina.

The Help for Hope Town Benefit on Saturday, Nov. 2, 2019 raised $40 thousand and saw over 1,200 guests in attendance. David Lee Murphy headlined the event, with performances by The Wheeland Bros. Band and special guest Kaitlyn Weathers, the Davisson Bros. Band, Heidi Newfield and Kylie Frey, along with local musicians who contributed to the day-long festivities. Centered around the resort’s new Raw Bar, onlookers were able to enjoy the fresh seafood available on the new Raw Bar menu, while taking in perfect views of the Atlantic Ocean and Islamorada’s famous Sandbar.

Delivering the original Raw Bar experience with a new two-story design, Postcard Inn Beach Resort & Marina’s Raw Bar sits 25 feet above the Atlantic Ocean as one of the only double-deck raw bars in The Florida Keys. Recognizing the iconic history of the formerly named Holiday Isle, Postcard Inn’s Raw Bar is a nautical spot serving fresh seafoodThe open-air space is casual and relaxed, and offers an adults-only destination on the upper deck. With an eclectic yet modern atmosphere, the Raw Bar creates a perfect view of Islamorada’s famous Sandbar.

Known as the Sport Fishing Capital of the World, Islamorada is home to the iconic, 14-acre, oceanfront Postcard Inn Beach Resort & Marina. The freshly renovated resort features 151 beach-chic guestrooms and suites, including cottages outfitted with personal fire pits and direct access to a private beach. Postcard Inn Beach Resort & Marina offers three restaurants and four bars, including the beloved and historic Holiday Isle Tiki Bar, made famous for its creation of the original Rum Runner cocktail, and Ciao Hound Italian Kitchen & Bar. The resort’s Raw Bar is set directly over the Atlantic Ocean and is one of the only double-deck raw bar in the Florida Keys. Perched oceanfront on its own Ocean Ave., the resort offers non-motorized water sports, a dive center, life-size games, a swim-up pool bar, an expansive walk-in beach, and cabanas. The new, state-of-the-art Marina is host to the largest fishing fleet in the Florida Keys.

For more information on Postcard Inn Beach Resort & Marina, please visit or call (305) 664-2321. Follow Postcard Inn Beach Resort & Marina on FacebookTwitter, and Instagram.

Fish With a Hero


Islamorada, FL (September 7, 2019) – Fish With a Hero will be hosting 25 wounded and disabled veterans in Islamorada from Tuesday, September 10th through Friday, September 13th. Event participants will be fishing out of World Wide Sportsman with professional captains on September 11th and 12th.

There will be a Heroes Welcome Reception and Dinner held at Islamorada Fish Company (81532 Overseas Hwy, Islamorada, FL 33036) on Tuesday, September 10th, starting at 6 PM. Dinner is free to Fish With a Hero event participants; menu will be at their regular cost to the general public.

“We want to encourage the Keys community to attend the Heroes Welcome Reception on September 10th since it’s open to the public and provides a great opportunity to thank our veterans for their service,” says Captain Mark Gibson, Director of Florida Keys Operations for Fish With A Hero. “We are grateful to all of our sponsors and to the community for helping to provide these types of therapeutic fishing experiences in order to reduce the impact of post-traumatic stress, traumatic brain injury, and other wounds of war,” adds Gibson.

Major sponsors of this event include Bass Pro Shops, World Wide Sportsman, Islamorada Fish Company, Bayside Marina, FreeWheeler Realty, and the Islamorada Moose Lodge.

Fish With a Hero, Inc. is a public charity and Florida not-for-profit corporation qualified under Section 501(c)(3) of the Internal Revenue Code. Each year, Fish With a Hero provides world-class fishing experiences and sponsored programs designed to assist participants in dealing with the effects of PTSD, traumatic brain injury, and other disabilities and wounds of war.

For additional information, including donations and sponsorships, contact Captain Mark Gibson, Director of Florida Keys Operations for Fish With A Hero at or by calling 813-453-5322. Visit or to view past event photos and learn about upcoming events.

July 4th Beach Bash at Cheeca Lodge

Thursday, July 4th

4-6pm – Tiki Tunes at Tiki Bar – the fun starts with live local music at the Tiki Bar

6-9pm – Next up, the July 4th beach festivities begin:

  • Music by DJ Flip
  • BBQ to include smoked bourbon whole bourbon hog, burgers, hot dogs, assorted chips
  • Beverage stations include:
    • Bulleit Bourbon Lemonade
    • Bulleit Bourbon Sangria
    • Ketel one Peach and Orange Blossom Lemonade
    • Don Julio
    • La Crema Rosé
  • Pricing
    • Entrance of $25 per person includes ALL YOU CAN EAT food, plus one Bulleit Bourbon Lemonade sample
    • Additional drink ticket $12 each or 3 for $27
  • Finale – fireworks display over the ocean after Sunset

Beach Clean Up for World Oceans Day

Wondering how you can give back to the ocean this weekend?
@Surfrider has partnered with @LoveBeautyandPlanet to organize 27 beach cleanups across the country for #WorldOceansDay (Saturday June 8th), and there are 2 options in the Florida Keys!  
The Upper Keys cleanup group will meet at Harry Harris Park in Tavernier where participants can pull trash out of mangroves either on foot or via Paddle Boards. The Lower Keys cleanup group will meet at Boca Chica Beach (both 9 am-11 am). RSVP on Facebook @surfriderfloridakeys for more information and please be sure to bring your own water bottles – this is a single-use plastic free event! (There will be refill options on site.)
Don’t forget, the first 10 volunteers to arrive will receive a special gift from Love Beauty and Planet! 
We hope to see you there!